The Yoro Story
After undergoing a spiritual awakening during wine harvest in California in 2016, CEO Robert Haynes made a pilgrimage to Gifu, Japan to signify the start of his new life. He was advised by his mentor and kickboxing coach to visit, where he experienced Yoro Falls' mystic healing abilities himself. Haynes wanted to share the same feeling with the world and empower them to adapt to the ebbs and flows of everyday life by Being The Wave.
OUR VALUES
CO-FOUNDERS
ROBERT HAYNES
Robert Haynes is the Chief Executive Officer and Co-Founder of Cadera Brands, overseeing Sales, Strategy, Manufacturing, and Operations for Cadera Brand’s offerings. With 15 years in the food and beverage arena, he has leveraged his experience in beverage production, product development, import/export relations, product placement, buyer psychology, and distribution sales.
Before Co-founding Cadera, Robert began his experience in beverage production in 2016 working Cellar Operations with Siduri Wines in Sonoma County, where he produced 500,000 bottles of Pinot Noir consisting of 20 different clone types. After moving back to New Orleans, Haynes launched the Haynes Consulting Group, where he helped bars and restaurants achieve sustainability through cost analysis, menu development, labor planning, and sales forecasting. He has had the pleasure of working with NOLA Wine Merchant, Baru, NOLA Art Bar, and Victory Bar. With his experience from these partnerships, Robert began being mentored by Brian Perkins, the only Black sommelier of Galatoire’s 100+ year history, which led to an intro with Bradley Alan Imports.
Implementing his experience, entrepreneurship, and love of beverage, he created Yoro, Cadera Brands’ flagship offering in his office in New Orleans to bring it to scale production. Our goal was to allow the world to adapt to the ebbs and flows of everyday life and his personal experience with nootropics is a testament to its power. By contributing his personal values of consistency, quality, and education, he has taken an aggress
MICHAEL OLAIYA
Michael Olaiya is the Co-founder and Chief Development Officer (CDO) at Cadera Brands, Inc. Michael is responsible for overseeing Clinical Research, Product Development and the implementation of both clinical and observational studies through interdisciplinary collaborations. With over 10 years in the pharmaceutical industry, Michael has devoted his time towards the advancement, development and awareness of sustainable, holistic wellness products as alternatives for patient’s affected by the harmful side effects of prescription medication.
Prior to co-founding Cadera, Michael served as a Market Health & Wellness Director for Walmart Co. As a company leader, he was responsible for developing external partnerships and marketing strategies that led to the largest sales growth and revenue for administered immunizations in the Southeastern Division.
Complementing his role and responsibilities with Cadera, Michael was previously a pre-doctoral fellow with the Food & Drug Administration, FDA, where he collaborated with the Center for Drug Evaluation and Research on the development, implementation and evaluation of cross-sector interventions with clinical partners committed to safe medication use. Moreover, as a previous Center of Excellence and Research scholar’s fellow with Xavier University, his scientific research and experience includes therapeutic application of nutracueticals in diabetic patients with nephropathy.
Michael’s leadership as Chief Development Officer helps add the regulatory framework along with a holistic, patient-centered approach needed for Cadera Brands to become global leaders in the advancement of cannabis research into sustainable, clinical applications; therapeutic and curative products. His mission is to lead transformational, need-driven research that ensures the safe, efficacious and quality assurance of innovative wellness products for the future.